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Date : 2013-02-07

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Improving the Visibility and Use of Digital Repositories ~ Recent OCLC surveys show that less than 2 percent of library users begin their search on a library website which is why search engine optimization SEO is so crucial A strong SEO strategy can dramatically increase visitation and maximize the digital library investment

Improving the Visibility and Use of Digital Repositories ~ Improving the Visibility and Use of Digital Repositories through SEO A LITA Guide Lita Guides 1st Edition by Kenning Arlitsch Author › Visit Amazons Kenning Arlitsch Page Find all the books read about the author and more See search results for this author Are you an author

Improving the Visibility and Use of Digital Repositories ~ Improving the Visibility and Use of Digital Repositories through SEO A LITA GuideprintPDF ebook Bundle Kenning Arlitsch Patrick OBrien Library and Information Technology Association LITA This specially priced bundle includes a print copy for desk reference along with the ebook version

Improving the Visibility and Use of Digital Repositories ~ Improving the Visibility and Use of Digital Repositories through SEO A LITA Guide by Kenning Arlitsch Author · Patrick OBrien Author ebook Sign up to save your library With an OverDrive account you can save your favorite libraries for ataglance information about availability Improving the Visibility and Use of Digital

Improving the Visibility and Use of Digital Repositories ~ With the increasing creation and use of institutional repositories IRs Search Engine Optimization SEO is necessary to draw users to digital collections Arlitsch and OBrien provide useful information in their book Improving the Visibility and Use of Digital Repositories through SEO part of the LITA Guide series In the first chapter the authors clearly define SEO and why

Improving the Visibility and Use of Digital Repositories ~ Improving the Visibility and Use of Digital Repositories through SEO A LITA Guide A strong SEO strategy can dramatically increase visitation and maximize the digital library investment But since library and archive SEO efforts are often an afterthought they can be unproductive

Improving the visibility and use of digital repositories ~ And though a survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly effective for their research low Google Scholar indexing ratios for library institutional repositories is widespread because it ignores common library metadata

Improving the Visibility and Use of Digital Repositories ~ Drawing on their expertise in digital libraries and corporate marketing they show how to mount a successful SEO strategy includingRecommended dashboards for increasing participation by sharing dataAvoiding the four most common crawler errors that lead to low rankingsHow to effectively utilize the Google Keyword ToolThe use of domain settings to generate unitspecific reports for special collections institutional repositories and university presses Arlitsch and OBrien go beyond an

Improving the visibility and use of digital repositories ~ Get this from a library Improving the visibility and use of digital repositories through SEO Kenning Arlitsch Patrick S OBrien Recent OCLC surveys show that less than 2 percent of library users begin their search on a library website which is why search engine optimization SEO is so crucial And though a survey of faculty

Improving the Visibility and Use of Digital Repositories ~ Improving the Visibility and Use of Digital Repositories through SEO A LITA Guide Lita Guides by Kenning Arlitsch 20130330 on FREE shipping on qualifying offers